Steven sim ceo of secret recipe

Datuk steven sim family

Dato Steven believes that to be different, one must identify the features of a brand that can extend beyond. It created its own logo, corporate colour, marketing strategies, uniforms, menu layout, interior design and customer service standards. Apart from his business acumen, Dato' Steven is also a philanthropist who devotes time to raising funds for charitable causes. We plan to have three there in the first year, he says, adding that it now has outlets in Singapore, Thailand, Indonesia, the Philippines, China, Pakistan and Brunei. It is also to give the best satisfaction to the valued customer. Sim says there are plans for three more outlets in Singapore this year, adding to the 15 it currently has in the island republic. Secret Recipe is founded in which is made its mark, renowned for its extensive range of fine quality gourmet cakes.

Secret Recipe cafes not only offer a wide variety of cakes; the cafes concept is flexible, hence different menu items are offered in different countries. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, comprising of a loyal base of food and cake lovers.

Sumbangan datuk steven sim kepada masyarakat

Sim says there are plans for three more outlets in Singapore this year, adding to the 15 it currently has in the island republic. He also strongly holds on to the fact that differentiation, innovation, adaptability, research and development, consistency, identity and brand promise are the ingredients that contribute the growth of his business. Thats why you can find Malaysian favourites like nasi lemakand mee goreng in some of the overseas outlets. Dato Steven believes that to be different, one must identify the features of a brand that can extend beyond. Target market of Secret Recipe is focus on the medium and upper class society because they have good financial backgrounds and afford to buy the food in Secret Recipe which is a bit expensive if compare Sim recalls that when the Secret Recipe brand was first introduced in Singapore in , it did not receive much attention, and had to compete with more established names from the United States, Europe, Australia, Hong Kong and even Singapore itself. The company is targeting for outlets domestically in two years. To be different, we must identify the features of a brand that can extend beyond. It provides a great respite for customers to enjoy good food and quality time with friends, family or associates, after a long day at work. I knew it would not go wrong.

Sim says there are plans for three more outlets in Singapore this year, adding to the 15 it currently has in the island republic. Secret Recipe is a lifestyle concept chain that features a modern that growing fastest in Asia.

The charitable side of him has translated to personal contributions to free clinics under HOPE Worldwide and sponsoring education for orphans. Building a sustainable business with a strong brand is no easy task, Sim says, adding that one must know what the brands strength is, focus on it and develop it consistently.

I am very excited about this venture because it will be our first western market, Sim continues, referring to Australia. We had to prove we are as good, if not better than any brand in Singapore.

tan sri steven sim

He set up the business together with three nephews, who are trained bakers, and a start-up capital of RM, He began his career after realizing that the cafe culture was slowly making waves in major Asian countries.

Building the brand was of utmost importance to him than generating immense profits. We will open a Secret Recipe outlet in Australia by year-end.

Tan sri dato steven sim nicholas sim

Secret Recipe cafes not only offer a wide variety of cakes; the cafes concept is flexible, hence different menu items are offered in different countries. In a way, this is to show that we are truly a Malaysian brand, Sim says, noting that overseas customers are under the impression that Secret Recipe is a western brand. Consumers are more concerned the quality of food and services. He also strongly holds on to the fact that differentiation, innovation, adaptability, research and development, consistency, identity and brand promise are the ingredients that contribute the growth of his business. I am very excited about this venture because it will be our first western market, Sim continues, referring to Australia. The hottest cake in Secret Recipe cafe is the Turkish indulgent chocolate cake where the cake is a popular demand among valued customers. Cakes, though western in origin, are quite universal and easy to relate to. Competitors such as Old Town White Cafe, Starbucks, and other else provide the food and beverage service. These features are what makes a brand truly unique and distinctive compared with its competitors, says Sim, who is also a well-known speaker at brand conferences and events. We had to prove we are as good, if not better than any brand in Singapore. He sees himself as a brand builder and derives great satisfaction from seeing the brand being a household name. It has since evolved to become one of the fastest growing lifestyle cakes and cafe chain in the region with over cafe outlets to date. Nothing thrills him more than the excitement and challenge of creating something from scratch. Apart from his business acumen, Dato' Steven is also a philanthropist who devotes time to raising funds for charitable causes. He along with team were focused on creating their own distinctive logo, corporate colour, marketing strategies, uniforms, menu layout, interior design and customer service standards which he deems crucial in the recognition and acceptance of this local brand name.
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Secret Recipe Cakes & Cafe Sdn Bhd