The brand is famous all over the world and its products are popular in more than countries. The company can easily work on alternatives to make the health-conscious crowd happy.
The Handbook of Human Performance Technology, This is one of the major limitations of SWOT analysis. Today, Pepsi and its products are popular in more than countries.
Based on this aspect of the SWOT analysis, PepsiCo has significant opportunities to strengthen its business resilience. PepsiCo also hopes to take further aim at its corporate overhead by relying more on teleconferencing, thus reducing employee travel expenditures.
Pepsico swot analysis 2018
To grow farther the brand can strike new partnerships as well as acquire smaller related businesses. Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. Apart from advertising and marketing, it also invests in CSR and sustainability to retain its popularity and trust. It is continuously investing in making its production and supply chain more agile as well as research and development to make its supply chain more sustainable as well as products healthier. This should open a window of opportunity for Pepsi in other product categories. Also, PepsiCo fails to effectively market many of its products to health-conscious consumers. In this aspect of the SWOT analysis framework, external strategic factors that provide options for business improvement are identified. If you want something sweeter, reach for Lipton. Intense Competition: Coca-Cola is the clear soda giant, and has considerable scale advantages in emerging parts of the world.
We attribute this relative strength to a string of better-than-expected quarterly financial reports, even in the face of foreign exchange pressures and a volatile and uneven global macroeconomic environment.
Strengths High-Profile Sponsorship Deals: PepsiCo has sponsorship tie-ups with a lot of the professional North American sports leagues that enable it to reach millions and greatly expand its marketing opportunities, especially as it tries to reach younger consumers. Init spent more than 4 billion dollars on marketing out of which 2.
This strength enables the firm to attract consumers to its new products.
Pepsico weaknesses 2018
Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Pepsi. Competitive pressures: Competitive pressures also pose major risks to the brand and its business. Strong financial performance — Strong financial performance is also a key strength of Pepsi. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present. High level of customer loyalty for most of the brands within product portfolio 4. These extensions, backed by stepped-up advertising efforts, have helped to counteract declining Diet Pepsi sales, partially a result of a formulation tinkering last year that turned off loyal patrons of the soft drink brand. Related articles:. Liability laws in different countries are different and Pepsi may be exposed to various liability claims given change in policies in those markets.
based on 4 review