The company has achieved this success by abandoning the dominant logic behind its growth in the United States: a limited menu, low prices, and an emphasis on takeout.
So the company changed its recipes to suit the regions. Localize offerings by country and region. A Confident, Dynamic Company The results of the strategy of heavy localization have been impressive: In the first half of sales at Yum!
Dairy Queen has some Chinese outlets. Like every other multinational in China, KFC made its way up the learning curve by trial and error.
The Colonel's cooking is available in more than 80 countries and territories around the world.
By the age of seven, he was a master of several regional dishes. Brown, Jr. Most products are sourced in China. Teaching employees how to interact with customers is no small matter. Menus offer spicy chicken, rice dishes, soy milk drinks, egg tarts, fried dough sticks, wraps with local sauces, and fish and shrimp burgers on fresh buns.