A B2B career requires marketers to not only have a marketing background, but also a firm understanding of business. Many vehicle components are manufactured independently, and auto manufacturers purchase these parts to assemble automobiles.
This is patently not the case when the target audience consists of a couple of hundred business buyers. Let us understand the same with the help of an example: Organization P sells furniture desks, workstation, cabinets to various offices in city A.
Let us go back to the previous example.
Access to a distribution channel for example can be the key to any new market entrance. B2C companies tend to be more affected by the social factors, while a defence contractor would tend to be more affected by political factors, technology companies by technological factors.
To produce a comprehensive analysis of a market there are a host of other variables which could be considered, not least, the competition. The target market: Many B2B marketers are able to focus on very niche industries which reflect specialized needs.
Whereas it is not uncommon for an FMCG market to boast 10, 12 or more segments, the average business-to-business study typically produces 3 or 4.